Product led growth as a strategy is extremely fast and cross functional at shipping and ,discovery ,ideation we work in two week design sprints , we focus on optimizing existing features and designing new ones as experiments and launching them for two weeks collecting and analysis of the data .this also massively profitable but most successful in consumer facing products that do NOT have a top down approach even if they are enterprise level. It eliminates the dependencies on marketing and sales and let’s users try the product and gains adoption through a freemium model and conversion through paid versions with more features