Tech has been using b2b marketing approaches to appeal to The DTC market for the last decade.
This has caused a huge rift in consumer trust in. technology.
(Amongst numerous other things obviously)
In technology’s . attempts to appeal to individuals as if they are workers while Simultaneously forgetting they are human :
we have lost countless jobs, immeasurable profit potential. While alienating and frustrating human beings.
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In the past few years the tech industry has blurred their approaches. In business to business and direct to consumer approaches from the creation of products to the marketing of them .
Generational shifts in ideologies in Gen z and Millennials:
People have shifted away from their career as their identity. At the very least many are identifying these traits as toxic and attempting to stop this way of thinking.
